My Culture Is Pop

Maroon 5’s lead singer Adam Levine started his own recording label called “222,” and already signed his first artist, Matthew Morrison, better known to “Glee” fans as Mr. Schu or Will Schuester. 

Levine will release Morrison’s second album in Spring 2012. 

“Starting my own label has been a longtime goal of mine, and I am thrilled to be at the point in my career where it is finally happening,” Levine told Billboard magazine. 

As a coach on “The Voice,” Levine is no amateur to discovering talent, and I am excited to see what other big names come out of 222 Records.